Department of Communication
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Academic Programs

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Seven majors are available in the Department of Communication. Students can also minor in each of the areas listed below. In addition, the Department of Communication offers a minor in  Web Design

For students interested in film, Harding University offers an off-campus academic experience at the Los Angeles Film Studies Center. Download LAFSC Information Sheet pdf for more information.

Advertising — Prepares graduates for successful careers in advertising. Possible jobs after graduation include sales and creative work with ad agencies, businesses, and non-profit organizations.

Communication Studies — Prepares students with an overview of the theoretical and performance content of the field of human communication. This entails a thorough knowledge of the major levels and formats of communication, including intrapersonal and interpersonal communication, organizational communication, intercultural communication, nonverbal communication, mediated communication, rhetoric, and public speaking. The communication studies degree offers students a variety of career and graduate school opportunities.

Film -- Prepares graduates for successful careers in film, television, and digital media who want to have creative roles in producing content with social, political, cultural, and economic significance. As media outlets continue to grow within both traditional fields and new streaming platforms, the ability to create original content to fill these outlets will be in high demand.

Integrated Marketing Communication — Prepares graduates for successful careers in marketing communication through a collaborative curriculum of business and communication courses. Possible jobs after graduation include marketing firms, corporations, strategic communication agencies, public institutions, consulting firms, and nonprofit organizations in the areas of communication technologies, community relations, branding, event planning, visual communication, content production, digital strategies, and market research. 

Media Production — Prepares graduates for successful careers in audio, video and digital media production. Possible jobs after graduation include audio and video recording, editing, producing, and animating for production groups and in-house agencies in corporations, non-profit organizations, and public institutions. 

Multimedia Journalism — Prepares graduates for successful careers in journalism. Students choose one of four concentrations: broadcasting, news-editorial, photojournalism and sports journalism. Possible jobs after graduation include producing, reporting, writing, editing, graphic designing, photographing, and anchoring positions at television news and radio stations, newspapers, magazines and other convergent newsrooms.

Public Relations — Prepares graduates for successful careers as professional communicators who help clients tell their stories. Possible jobs after graduation include working with public relations firms, corporations, public institutions, and non-profit organizations.

Camera Requirement

Students majoring in Advertising, Broadcast Journalism, Electronic Media Production, Journalism and Public Relations are expected to have access to a DSLR camera capable of video recording.

Below are links to reputable camera suppliers and relatively inexpensive cameras that your professors recommend. Of course, there are many camera models on the market. If you have questions about what camera would be best for you and your professional interests, or whether a DSLR camera you already own will suffice for your classes, please contact your instructor.

 The Harding University Bookstore can order the Canon EOS Rebel T5 with an option of one or two lenses. If you choose to purchase this camera through the bookstore, you may add the expense to your semester’s bill with the university.

Camera recommendations

Canon EOS Rebel T5 DSLR with 18-55mm and 75-300mm Lenses Kit options      

Nikon D3300 DSLR with 18-55mm and 55-200mm Lenses Kit options 

Contact Us

Fax: 501-279-4065

Mailing address:
Harding University
Department of Communication
Box 10765
Searcy, AR 72149-5615