Integrated marketing communication opens doors to careers and industries everywhere. As a hybrid degree from Harding's Department of Communication and College of Business Administration, it is at the cutting edge of communication professions. The growth of technology has led to a need for professionals with a strong understanding of communication and marketing and a solid foundation of business skills. IMC brings in elements of marketing, public relations, advertising, journalism, graphic design and web concepts, making it one of the most diverse majors Harding has to offer.
Students in the IMC program will find themselves involved in projects all over campus and beyond. IMC graduates can be found working at marketing and advertising agencies, nonprofits, media corporations, small businesses, churches and anywhere else marketing communication is important.
Students with a mind for business and a heart for creativity can discover their inspired purpose in the IMC program.
IMC majors will complete 27 credit hours in the College of Business Administration and 31-37 credit hours in the Department of Communication.
Integrated Marketing Communication Major
Integrated Marketing Communication Minor