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Integrated Marketing Communication

Arts & Sciences Communication Academic Programs
Communication

Integrated marketing communication opens doors to careers and industries everywhere. As a hybrid degree from Harding's Department of Communication and College of Business Administration, it is at the cutting edge of communication professions. The growth of technology has led to a need for professionals with a strong understanding of communication and marketing and a solid foundation of business skills. IMC brings in elements of marketing, public relations, advertising, journalism, graphic design and web concepts, making it one of the most diverse majors Harding has to offer.

Students in the IMC program will find themselves involved in projects all over campus and beyond. IMC graduates can be found working at marketing and advertising agencies, nonprofits, media corporations, small businesses, churches and anywhere else marketing communication is important.

Students with a mind for business and a heart for creativity can discover their inspired purpose in the IMC program.

Integrated Marketing Communication program

IMC majors will complete 27 credit hours in the College of Business Administration and 31-37 credit hours in the Department of Communication.

Integrated Marketing Communication Major

Integrated Marketing Communication Minor

Experiential learning
  • Internship: Every IMC major is required to complete an internship before graduating. IMC majors have interned with Harding’s Office of International Programs, Focus on the Family, Camp Ch-Yo-Ca, Dale Carnegie, Think Idea Studio and more. 
  • Branding Project: An interdisciplinary project for an integrated program, Harding's branding project is an annual, semester-long capstone. Students from Harding's graphic design, interior design and IMC programs work together in teams to rebrand a local business or organization. 
  • IMCO industry tours: Throughout the year, the Integrated Marketing and Communication Organization plans out-of-classroom opportunities for IMC majors. Trips to advertising agencies, public relations firms, marketing firms and other relevant locations allow students to explore career opportunities and learn more about the IMC profession.
  • Etiquette dinners: The Department of Communication and Center for Professional Excellence host etiquette dinners each year to assist students in learning proper table etiquette for professional settings. More information about these events will be shared in Department of Communication classes as they approach.
  • NYDC: Each year the Department of Communication travels to New York City and Washington, D.C., during Christmas break. More information about this trip will be shared as the trip approaches.
Other campus opportunities
  • IMCO: Integrated Marketing Communication Organization is a student-led club unique to Harding's communication department. Students from all over Harding's campus are invited to join IMCO for networking, service and fun. 
  • IMC Expo: In a field like IMC, networking is of utmost importance. The annual IMC Expo brings in businesses from Arkansas and the nation to recruit Harding students for jobs and internships. Businesses include Focus on the Family, Dale Carnegie Training, Think Idea Studio and many more. Keep up-to-date about these and other events through the Center of Professional Excellence.
  • Pivot Creative Studio: Pivot Creative Studio is a student-run full-service creative agency within the department of communication. This organization provides services such as rebranding, strategic planning, photography, videography, logo or slogan creation, content creation, and web or social media presence to a variety of clients.
  • Other publications and opportunities: IMC students have the opportunity to get involved with any of the student media programs offered by the communication department including HU16, The Bison newspaper, the Petit Jean yearbook, 95.3 KVHU and more. Learn more about student media opportunities.

Contact Information


Department of Communication
501-279-4445
communication@harding.edu

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