Integrated Marketing Communication program

Integrated Marketing Communication at Harding

This major equips graduates for successful careers in marketing communication through a collaborative curriculum of business and communication courses. Possible jobs after graduation include marketing firms, corporations, strategic communication agencies, public institutions, consulting firms and nonprofit organizations in the areas of communication technologies, community relations, branding, event planning, visual communication, content production, digital strategies and market research.

Learn more about Communication

Why study integrated marketing communication at Harding?

Student media

The department’s student media oversee The Bison newspaper, Petit Jean yearbook, HU16 television station, VideoWorks and KVHU 95.3/AM1660 radio stations. Students who volunteer or are hired for staff positions gain invaluable experience to apply to their future careers as well as a solid portfolio to present to future employers.

Pivot Creative Studios

Pivot Creative Studio is a student-run, full-service creative agency within the department of communication. Our mission is to provide organizations with fresh strategies and innovative perspectives that assist clients in reaching their branding goals.

Integrated Marketing Communication Organization

The Integrated Marketing Communication Organization is focused on providing experiences through projects, fundraisers, conferences, professional trips and community service that will enhance marketing and communication skills. This student-led organization is open to all connected majors.

More information

The Broadcast Education Association is the premier international academic media organization, driving insights; excellence in media production; and career advancement for educators, students and professionals.

The Debate Club participates in the International Public Debate Association style of one-on-one extemporaneous debate. All are welcome to join the club, regardless of the amount of experience they have had in debate. Select members of the Debate Club will be chosen for the Debate Team, which travels at the University’s expense to compete in several debate tournaments each year.

The Harding Film Studies Association meets weekly to view movies and discuss themes and cinematic techniques in classic and contemporary films. All film fans are welcome at showings and discussion sessions.

The Public Relations Organization is a student-run organization open to all majors. Activities include meeting with communication professionals on campus and around the state of Arkansas, hosting professional development seminars, fundraising and working with local organizations.

The Society of Professional Journalists Harding University Student Chapter is dedicated to the perpetuation of a free press as the cornerstone of our nation and our liberty.

What can you do with a degree in integrated marketing communication?

Advertising

You may utilize your skills at an agency that serves a variety of clients, tailoring each project and campaign to their specific needs. This would give you the opportunity to explore a range of products, services, audiences and resources. Advertising roles include content creators, media planners and buyers, brand managers, digital marketing and social media specialists, and more.

Public relations

At Harding, you'll gain skills in strategic communication, media relations and crisis management which will prepare you for roles as a public relations specialist, communication manager, media coordinator and more. You'll build a robust portfolio and a strong network of peers, professional mentors and alumni.

Marketing communication

With a degree in integrated marketing communication, you'll be prepared for a variety of marketing roles including content creation, public relations and brand management.

Integrated Marketing Communication