Public Relations program

Why study public relations at Harding?

Student media

The department’s student media oversee The Bison newspaper, Petit Jean yearbook, HU16 television station, VideoWorks and KVHU 95.3/AM1660 radio stations. Students who volunteer or are hired for staff positions gain invaluable experience to apply to their future careers as well as a solid portfolio to present to future employers.

Pivot Creative Studios

Pivot Creative Studio is a student-run, full-service creative agency within the Department of Communication. Our mission is to provide organizations with fresh strategies and innovative perspectives that assist clients in reaching their branding goals.

Integrated Marketing Communication Organization

The Integrated Marketing Communication Organization is focused on providing experiences through projects, fundraisers, conferences, professional trips and community service that will enhance marketing-communication skills. This student-led organization is open to all connected majors.

More information

The Broadcast Education Association is the premier international academic media organization, driving insights; excellence in media production; and career advancement for educators, students and professionals.

The Debate Club participates in the International Public Debate Association style of one-on-one extemporaneous debate. All are welcome to join the club, regardless of the amount of experience they have had in debate. Select members of the Debate Club will be chosen for the Debate Team, which travels at the University’s expense to compete in several debate tournaments each year.

The Harding Film Studies Association meets weekly to view movies and discuss themes and cinematic techniques in classic and contemporary films. All film fans are welcome at showings and discussion sessions.

The Public Relations Organization is a student-run organization open to all majors. Activities include meeting with communication professionals on campus and around the state of Arkansas, hosting professional development seminars, fundraising, and working with local organizations.

The Society of Professional Journalists Harding University Student Chapter is dedicated to the perpetuation of a free press as the cornerstone of our nation and our liberty.

What can you do with a degree in public relations?

Public Relations Firms

Public relations specialists play a pivotal role in managing and enhancing the public image and reputation of clients across various industries. A firm will give you the opportunity to work with a variety of clients, tailoring strategies to meet their individual needs. You'll be involved in campaign development, media relations, content creation, crisis management and more.

Corporations

As a PR specialist for a corporation, you'll focus your strategies on addressing the company's specific needs. You'll have a chance to develop a deeper knowledge of the organization's goals and values and integrate them into campaigns that address their target audience.

Public Institutions

In government agencies or nonprofit organizations, public relations can be even more nuanced as public perception is more closely tied to success. As a PR specialist, you'll be essential to building public trust, fostering transparency and advancing organizational goals through strategic communication that aligns with the institution's mission and values.