Marketing program

Marketing at Harding

Marketing is a field of study that opens doors in a tremendous variety of organizations. All for-profit businesses market something and thus have a need for people with marketing abilities. Non-profit organizations, communities and even politicians need to be marketed. At Harding, marketing students get an education similar to what is offered at other business schools, but with an important difference: a Christ-like point of view that stresses helping, honesty, respect and service for customers, employees and community. Students can choose concentrations in general marketing, professional sales, marketing analytics and marketing communication.

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Why study marketing at Harding?

Center for Professional Excellence

The Center for Professional Excellence helps form connections that lead to internships, mentorships and careers. Additionally, the center exists as a valuable resource to alumni, assisting them in their professional careers and spiritual journey. We want to be a conduit of information between current students, alumni and employers, providing insight for career decisions and job searches.

Study abroad

The four-week College of Business Administration study abroad program in London provides exposure to broad international businesses, multi-cultural diversity and extensive history. Students meet with and learn from industry leaders and see how businesses perform in a vast global environment.

Graduate Opportunities

More information

The American Marketing Association is a business group that uses marketing tools learned in the classroom to help promote campus activities and encourage community involvement. AMA is nationally accredited and recognized all over the world.

Harding’s chapter Alpha Upsilon of Delta Mu Delta inducts the top 20 percent of juniors, seniors and graduate students and recognizes and encourages academic excellence of students at qualifying colleges and universities.

The Waldron Center for Entrepreneurship and Family Business focuses on entrepreneurial academics and competitions for students as well as business development for startups and family-owned businesses. The center supports entrepreneurship and family business through academic engagement, workshops and outreach to build a community of innovation.

Students may compete in the Arkansas Governor’s Cup competition in collaboration with students from engineering and computer science. Teams write a business plan to present at the competition in Little Rock, Arkansas.

What can you do with a degree in marketing?

Advertising

Marketing majors are prepared for a variety of advertising roles including social media marketing, brand management, market research, search engine optimization specialization and more.

Financial services

Marketing in the finance industry is unique in that brand managment must include building a high degree of trust and credibility with customers. Marketing professionals support the growth of these companies through campaigns in digital spaces including social media as well as print, radio and television.

Entrepreneurial ventures

If you have an entrepreneurial spirit, a degree in marketing will set you and your future company up for success by giving you the skills to develop your brand, identify your target audience and promote your product or service.

Marketing