Sports Analytics

Undergraduate
On Ground
128 hours
4 years

Sports analytics at Harding

This is a multidisciplinary degree integrating business, computer science, kinesiology and journalism to uniquely prepare students for careers in the sports industry. Students gain experience with industry-leading data analytics tools along with R, Python and C++ programming languages. Potential employers include professional sports teams and university athletic departments. 

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Why study sports analytics at Harding?

Center for Professional Excellence

The Center for Professional Excellence helps form connections that lead to internships, mentorships and careers. Additionally, the center exists as a valuable resource for alumni, assisting in their professional careers and spiritual journey. We want to be a conduit of information between current students, alumni and employers, providing insight for career decisions and job searches.

Association for Information Systems

The Association for Information Systems is a student-led group that provides a social and learning atmosphere for the sharing of knowledge about information technology. It fosters networking with potential employers, development of knowledge of internships and industry trends, and employment opportunities in the field.

Study abroad

The four-week College of Business Administration study abroad program in London provides exposure to broad international businesses, multi-cultural diversity and extensive history. Students meet with and learn from industry leaders and see how businesses perform in a vast global environment.

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Harding’s Alpha Upsilon chapter of Delta Mu Delta inducts the top 20 percent of juniors, seniors and graduate students, recognizing and encouraging academic excellence.

As this program is new to the College of Business, it has not yet gone through the accreditation process by ACBSP but will be forthcoming.

What can you do with a degree in sports analytics

Sports data analytics

A career in sports data analytics involves analyzing and interpreting data to enhance team performance and strategic decision-making in sports. Analysts play a crucial role in scouting, player recruitment and assessing the effectiveness of training programs. They leverage advanced metrics and technology to provide actionable insights that drive competitive advantage and performance improvement.

Sports science analytics

A career in sports science analytics focuses on applying scientific principles and data analysis techniques to optimize athletic performance and injury prevention. Analysts collect and interpret biomechanical, physiological and performance data to assess athletes' capabilities and enhance training regimens. Sports science analysts play a vital role in designing personalized training programs and advising teams on strategies to maximize athletes' potential and overall health.

University athletic departments

As a sports analyst in university athletic departments, you'll analyze and interpret data to enhance team performance and strategic decision-making. Using statistical tools and software, you'll evaluate player statistics, assess game strategies and provide insights for coaching staff. You'll leverage data-driven approaches to support athletes and coaches in achieving competitive success and advancing the athletic program's goals.

WE ARE PREPARING STUDENTS ON A BROAD SPECTRUM TO BE OUT IN THE REAL WORLD. ON AVERAGE THEY WILL WORK SIX CAREERS AND 25 JOBS, AND THREE OF THOSE CAREERS HAVEN’T EVEN BEEN INVENTED YET.
Mike Allen

Management Department Chair

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