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    University Communications & Marketing

    Dedicated to telling the story of Harding University


The office of University Communications and Marketing is dedicated to telling the story of Harding University and managing the official brand in all print and digital channels. As the official producer of news and creator of content, UCM serves the Harding community with print and digital communication needs. We strive to effectively and creatively showcase our programs, faculty and staff, campus events, students, and mission of faith, learning, and living. We work collaboratively with offices across campus including Advancement, Admissions, and Alumni & Parent Relations on strategies and projects. We also advise on communications policy, institutional marketing, and messaging with the office of the president and members of the president’s cabinet. We seek to identify opportunities to bring the most awareness to the great things happening on campus.

To work on a project or utilize different services offered in our office — including website, social media, design and print marketing materials, publications and editorial services, photography and videography — fill out our project request form. Contact our news and media relations team at mediarelations@harding.edu.


Branding Guide

This branding guide is designed to create cohesion across a variety of platforms and uses. It is a tool that ensures consistency, quality and unification of Harding.

Project Request Form

Please fill out the following form so we can get an idea of what you are looking for. We look forward to partnering with you to promote your area and share Harding’s story. For any questions or concerns, please email ucmrequest@harding.edu.

Media Relations and News

Lane Gammel, director of communications and media relations
501-279-4989

Katie Clement, manager of news services
501-279-4108
mediarelations@harding.edu

UCM's news services area generates content featured in local, regional and national print and broadcast media and published on the University’s news site, news.harding.edu. News covered includes faculty and student achievements, campus events, college and departmental activities, and happenings from the University’s seven international programs. If you have story ideas for our news department to consider for release to local, national or international media, submit a story idea or contact us at mediarelations@harding.edu.

Website

Megan Stroud, digital media coordinator

Our digital team manages all content and layout decisions for Harding’s official website. Whether you need a new page created, content updates made to an existing page or a new layout with more visual interest and functionality, you can contact Megan Stroud at ucmrequest@harding.edu.

Calendar

Megan Stroud, digital media coordinator

We also manage content on Harding University’s mobile app and update the campus calendar located on the website at harding.edu/calendar. Events are added to the calendar that are open to the majority of campus and/or the community. If you have an event that you would like added to the calendar, let us know at ucmrequest@harding.edu.

Social Media

Megan Stroud, digital media coordinator

UCM manages all content on the official Harding University social media platforms including Facebook, Instagram, Twitter, LinkedIn and YouTube. In addition, we also assist and advise other campus social media managers on their social media strategy, content plans and any new account creation. There are numerous social media accounts focusing on all diverse areas of campus, which can be found in our social media directory at harding.edu/socialmedia. For more information on our expectations for content messaging, tone and frequency, review our Social Media Guidelines. If you have further questions, want our help creating a new social media platform or need a consultation to revamp your current social media strategy, contact Megan Stroud at ucmrequest@harding.edu.

Design and Print Materials

Amanda Rice, marketing manager
Luke Humphrey, marketing associate
Sheryl Ragland, marketing manager for graduate and professional programs
Todd Kiles, graphic designer

Harding’s marketing team manages the University’s brand strategy and oversees internal and external-facing marketing. UCM provides guidance and assistance to our campus partners to help align strategic communication priorities across various forms of media. We also provide planning and support of high-impact institutional priorities, such as recruitment, retention and alumni engagement.

UCM’s design and print marketing services include, but are not limited to, creation of logos, updates to publications and the creation of print publications including brochures, flyers, postcards, business cards, banners and general signage. To inquire about a new or existing project, contact us at ucmrequest@harding.edu.

Publications and Editorial Services

Tom Buterbaugh, publications director and Harding magazine editor/designer
Hailey Pruitt, editor/writer

The UCM office is the home for all official University publications including Harding magazine and Outcomes magazine. Harding magazine is the University's alumni publication. With a circulation of more than 60,000, this magazine brings stories to alumni mailboxes three times a year. To view stories from the latest issue or to submit a story idea, visit magazine.harding.edu. Outcomes magazine is the newest publication housed in the UCM office. This health sciences piece is sent to alumni of the University's colleges of allied health, nursing and pharmacy. To view stories from the latest issue or to submit a story idea, visit harding.edu/outcomes.

Editorial services include copy editing, proofreading and creating content for Harding’s internal and external communication strategy and marketing efforts. The team works with offices and departments across campus to produce and distribute printed and digital content to various audiences while meeting messaging standards. UCM follows AP Style and has developed and maintains its own editorial style guide. To learn more about our publications or editorial services, contact Tom Buterbaugh or Hailey Pruitt at ucmrequest@harding.edu.

Photography

Jeff Montgomery, director of photographic services

The UCM campus photographer is responsible for all photo creation and organization from University operations and events. UCM provides photography services for on-campus offices and departments that host campus events. To submit a request for consideration of coverage, please contact Jeff Montgomery at ucmrequest@harding.edu.

Videography

Lane Gammel, director of communications and media relations
Megan Stroud
, digital media coordinator
Matt Rice, videographer

Our digital team manages video production projects on campus including academic program videos, people features and event recap videos. While we want to be able to help everyone on campus, all video requests are subject to videographer availability at the requested time. We can only take on a limited number of video projects each semester, so the earlier you reach out, the better! Our digital team will suggest other options to achieve your goals if we are unable to fulfill the request. To make an initial request, contact our digital team at ucmrequest@harding.edu.

Meet our Team

For digital media and print project inquiries, please contact ucmrequest@harding.edu. For news and media inquiries, contact mediarelations@harding.edu.

Candice Moore

Candice Moore
Assistant Vice President of University Communications and Marketing

Lane Gammel

Lane Gammel
Director of University Communications and Media Relations

Katie Clement

Katie Clement
Manager of News Services

Megan Stroud

Megan Stroud
Digital Media Coordinator

Amanda Rice

Amanda Rice
Marketing Manager

Sheryl Ragland

Sheryl Ragland
Marketing Manager for Graduate and Professional Programs

Luke Humphrey

Luke Humphrey
Marketing Associate

Todd Kiles

Todd Kiles
Graphic Designer

Tom Buterbaugh

Tom Buterbaugh
Publications Director and Harding Magazine Editor/Designer

Hailey Pruitt

Hailey Pruitt
Editor/Writer

Jeff Montgomery

Jeff Montgomery
Director of Photographic Services

Matt Rice

Matt Rice
Videographer

Kay Sherman

Kay Sherman
Administrative Assistant

501-279-4316

Harding Magazine

The Harding magazine delivers stories to the mailboxes of alumni three times a year. Whether you live in Searcy or across the globe, keep up with your alma mater and your fellow alumni through the Harding magazine.

Read the Magazine
  • As our College of Pharmacy prepares to graduate its 10th class, hear from Dean Jeff Mercer about the new 3 ½ year curriculum and their role in vaccine distribution.

    Spring 2021 Harding magazine ,
    Pursuing a shortened pathway to Pharmacy

    Read cover story