Communication Department | Academic Programs

Six majors are available in the Department of Communication. There are also ten communication minors to choose from.

Advertising — Prepares graduates for successful careers in advertising. Possible jobs after graduation include sales and creative work with ad agencies, businesses and nonprofit organizations.

Communication Studies — Prepares students with an overview of the theoretical and performance content of the field of human communication. This entails a thorough knowledge of the major levels and formats of communication, including intrapersonal and interpersonal communication, organizational communication, intercultural communication, nonverbal communication, mediated communication, rhetoric and public speaking. The communication studies degree offers students a variety of career and graduate school opportunities.

Film and Media Production —Prepares graduates for successful careers in film, television, audio, video and digital media who want to have creative roles in producing content with social, political, cultural and economic significance. As media outlets continue to grow within both traditional fields and new streaming platforms as well as corporations, nonprofits and public institutions, the ability to produce original content will be in high demand.

Integrated Marketing Communication — Prepares graduates for successful careers in marketing communication through a collaborative curriculum of business and communication courses. Possible jobs after graduation include marketing firms, corporations, strategic communication agencies, public institutions, consulting firms and nonprofit organizations in the areas of communication technologies, community relations, branding, event planning, visual communication, content production, digital strategies and market research.

Multimedia Journalism — Prepares graduates for successful careers in journalism. Students choose one of four concentrations: broadcasting, news-editorial, photojournalism and sports journalism. Possible jobs after graduation include producing, reporting, writing, editing, graphic designing, photographing and anchoring positions at television news and radio stations, newspapers, magazines and other convergent newsrooms.

Public Relations — Prepares graduates for successful careers as professional communicators who help clients tell their stories. Possible jobs after graduation include working with public relations firms, corporations, public institutions and nonprofit organizations.

Camera Requirement

Students majoring in Advertising, Film, Media Production, Integrated Marketing Communication, Multimedia Journalism and Public Relations are expected to have access to a DSLR camera capable of video recording. The Canon Rebel is the minimum acceptable camera for these majors.

The current Canon Rebel model is available for purchase through the Harding Bookstore and can be charged to your student account, though you may purchase it, or another camera, on your own. If you have questions about what camera would be best for you and your professional interests, or whether a DSLR camera you already own will suffice for your classes, please contact your advisor or instructor for the course.

For most courses, you will also need a high speed/high capacity flash drive or external hard drive to store your project files.

Communication Academic Programs

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